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Head of Analytics & Insights
Semetrical
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Tom benefits from over 10 years of experience in helping companies analyse and understand their business data whilst helping inform efficient and effective ways to improve their operations. Whether it’s designing and implementing comprehensive analytics frameworks for global organisations (inc. Cloudflare.com) or isolating changes that impact overall performance for SMEs; Tom’s consultation and testing has led brands to both improve website functionality and helped discover new mechanisms to generate additional revenue.