Most companies want to capitalize on Black Friday, but because of other priorities, it is more than often left to the very last minute. We were tasked to come up with and execute an AB testing strategy for an ecommerce company “to win” at Black Friday only 3 days before the holiday. Is it possible to see profitable gains in such a short time span? How do you ensure that you are maximizing the benefit of the campaign?
In this session this specific case study will be examined, as well as approaches to discounts and promotional holidays to see growth and increased revenue.