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Freaky Friday: Alexa, how can I track YOU?

A talk by Nicolas Hinternesch
Senior Digital Analytics Consultant, AT Internet

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About this talk

Some people say that having a voice assistant in your living room is like deliberately hosting a spy in your closet. But is it really that bad? And more importantly: How can analysts use an event-based unified data model to analyze voice usage as part of a larger digital ecosystem?

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