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Google Analytics DIY - Replicating 360 Functionality in GA

A talk by Tom Voyle
Head of Analytics & Insights, Semetrical

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About this talk

Time to roll your sleeves up, dig around in your toolbox and get your hands dirty with some pro tips on how to get GA 360 features and functionality from the free version of GA. In true DIY fashion, a little bit of inside knowledge and experience can go a long way to making an unwieldy task seem effortless. Whilst Tom still can’t hang a straight shelf, he will be outlining how you can use the tools you already have at your disposal in GA to get around sampling, integrate CRM data, merge with big query and a whole lot more to maximise the jobs you can complete with your toolbox.

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