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Shining a Light on Dark Traffic

A talk by Helen Pollitt
Managing Director, Arrows Up

08 December 2020, 11:55 AM

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About this talk

Google Analytics is a powerful tool but not always accurate "out-of-the-box". This talk gives insight into the sheer volume of incorrect data and how this mis-attribution of traffic could be devastating to digital marketing campaigns. You will also learn how to correct the issues with segments and filters to get back some of that "dark" data.

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