Register now

Have you purchased yours? Register now to hear from our expert speakers

Shining a Light on Dark Traffic

A talk by Helen Pollitt
Managing Director, Arrows Up

Register to watch this content

By submitting your email you agree to the terms
Watch this content now

Categories covered by this talk

About this talk

Google Analytics is a powerful tool but not always accurate "out-of-the-box". This talk gives insight into the sheer volume of incorrect data and how this mis-attribution of traffic could be devastating to digital marketing campaigns. You will also learn how to correct the issues with segments and filters to get back some of that "dark" data.

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Proudly supported by

Your logo could go here!

If you'd like to get your brand in front of attendees contact us.