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The Difference between SEO monitoring and reporting (& why you need both)

A talk by Katie Cunningham
Connections Supervisor, Organic Search, VMLY&R

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About this talk

Don't waste time each month wondering what happened to your traffic. Set yourself up to be proactive, and make reporting less of a pain, by automating reporting dashboards to stay on top of all the metrics that matter. I'll teach you how to identify the metrics you should be tracking, how to start thinking about organizing your data, and how you can get started with Google's own free tool - Google Data Studio - to begin visualizing data to make your life easier and stand out as a trusted SEO partner or team mate.

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